blueSOFA Marketing, 46 Warstock Road

Kings Heath, Birmingham, B14 4TS

United Kingdom

Tel: +44 (0)121 430 9002

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Don't get lost in the crowd?


Why You Need A Website With Character

90% of the people who land on your website are browsers
61% of browsers will return to buy from one of the sites that they browsed!

So, if a browser goes back to buy from a website how do you get them to buy from you?

You need to give them an awesome experience that's memorable.

Now take a look at your website from a users perspective and be totally honest. Is your website going to stand out from the crowd and get noticed to the point that the user will remember you more than your competitors?

If the answer is no, you need to do something about it quickly.

Don't worry it doesn't have to cost you an arm and a leg (don't be fooled by all of the over priced web designers out there!).

There's lots of things we can do to help you dramatically improve the results on your website whether you have a web designer or not.


Users are looking for easy to digest information about you and your product or service. Your copy has to be engaging and in their language. You need to write from their perspective, they need to know exactly how you can satisfy their wants and needs!

Good websites almost suck the user in to an experience that makes them start to feel what it's like to do business with them. They build rapport and trust - that's huge! If you can do that you'll get the browsers buying from you.

There's lots of things you can do and sneaky tricks to become more trustworthy and memorable. You can use; videos, images, lead magnets, case studies, testimonials, white papers, ebooks, industry news, blogs, giveaways, competitions and prizes to name a few.


Don't get lost in the crowd - get gutsy, be different and stand out!