Spire Parkway Hospital Consultant Marketing Opportunities
We understand how important it is for you to market yourselves.
You want patients to be able to find you when they're searching for a consultant. And when they find you it's imperative they trust you - after all, they're condition and needs could be very delicate and personal.
So, as experienced marketers, we'd like to help you tell the world about how good you are and attract more patients.
Below, you'll find 3 exclusive packages we've put together specifically for you. Depending on where you are on your journey there should be a package to suit.
We offer a whole heap more as well to ensure you get a steady flow of new patients on an ongoing basis (see below) but the basics need to be in place first.
Exclusive Consultant Packages
What else we do
Once we have the basics in place there's lots of activities we can provide for an ongoing monthly fee to attract more patients for you.
The tone and personality in your copy has to hit the mark now more than ever. Your patients love content and they consume so much of it that yours has to stand out from the crowd. Without great copy the rest is pointless and you'll get lost in the clutter!
Your patients will still read emails and well crafted informative emails that offer value get read quite often. So an online newsletter or update about your services is a great way to keep in touch with your prospective patients.
Weekly blog posts on your website are vital for a couple of reasons. They can dramatically enhance your presence on Google and position you as a true expert in your industry. They need proper planning and execution.
Whatever you do your patients will be looking for you on social media platforms. It's an essential part of the marketing mix and it's almost that they expect you to have a presence - so you need a good one!
Producing a well crafted Direct Mail piece is a great option to raise your profile and hit the right market. It can be done in several guises to cover all budgets but the key is to make it unique and have a bit of fun with it. And with 82% of Direct Mail being opened - it's a NO Brainer!
This is one of the most under utilised ways to get new patients fast. A good referral program is like word of mouth on steroids. And other than a few incentives you might have to offer, it's free marketing! Done properly, referrals can explode the growth of your patients.
Google Adwords or Pay Per Click (PPC) marketing can be an integral part of your marketing mix if it's right for you. Your patients will find you on the internet when they search your keywords that you pay Google to rank for.
Search Engine Optimisation or SEO is a longer term strategy but you need to have the basics nailed to start the process of customers finding you on the internet organically. To get your website noticed online you need to have a good SEO plan in place.
The Marketing Plan that we design for you as part of the above packages will highlight which of these other services will aid your ongoing patient growth and determine the cost for a monthly package to cover your marketing budget to ensure you earn more money.